Communications Strategist
Flore Segal
As a communications specialist with over 10 years of experience, I am passionate about understanding my clients' needs, market trends and consumer behaviours. I have collaborated with companies across most industries to create advertising and PR campaigns that are entertaining and effective.
Experience
Freelance Strategy Director
Apr 2024 to Present
BuzzBrothers, Independent · Geneva
- Strategic lead on several international projects -working alongside the creative lead and client lead
- Setting the global communications direction, coordinating specialist teams and experts (media and digital)
- Advising senior client-side marketing
- Grounding strategy in data and KPIs, managing econometrics
Clients: JTI Exploratory (Logic, Nordic Spirit), JTI Corporate (employer branding, sustainability), Nespresso, COSC, Swiss4
Head of Strategy
Sep 2022 to Oct 2023
Weber Shandwick · Geneva
- Integrated structured strategic thinking for key clients, challenging conventional thinking and acting as a strategic advisor to client teams and to the clients directly.
- Enabled the development of high-quality, insight-based creative proposals: creating creative briefs, leading in-depth briefing sessions and brainstorming with various creative directors to develop disruptive, impactful campaigns for clients across varied industries.
- Led new business for the agency, collaborating with agencies across the network.
Clients: Nestlé, Moderna, Novartis, Sanofi, Bayer, Galderma, Abbott, Sobi, Caterpillar, Kohler, Perkins
Strategy Director
Jan 2019 to Mar 2021
Publicis · Milan
Clients: Coca-Cola, Heineken, Philip Morris, Garnier, Hammerson, P&O Ferries
Strategist
Jan 2017 to Dec 2018
McCann · London
Clients: Microsoft, Pandora, Subway, Durex
Junior Strategist
Dec 2014 to Nov 2016
Wieden + Kennedy · London
Clients: Samsung, Nike, Lurpak, Three, TK Maxx
Brand Development Assistant Manager
Sep 2011 to Feb 2014
Unilever · London
- Led the artwork relaunch of the entire Simple Skincare range, 52 SKUs, directing the design agency and internal stakeholders to delivery.
- Ran a global network of regional Laundry sustainability managers, making sure every region implemented new sustainability guidelines in market.
- Built and managed an online sustainability portal where R&D and marketing teams worked toward corporate sustainability targets, and wrote the progress reports for senior leadership.
- Led a global competitive research project in skincare, analysing over 100 products, their ingredients and claims.